Google Map Subway Feature Improvment

Role

UX Research (Persona, Journey Map), UX Design (Information Architecture)

Methods

Interview, Affinity diagram, Competitive Analysis, Moscow analysis, Persona
Site map, User flow, Wireframe, Usability evaluation, Interface design

Team

Qianwen Chen (Product Manager), Pei Zheng (UX Research Lead), Xinyi Zhang (User Interface Design), Pochun Lin (Wireframing)

Overview

This design improves the subway feature on Google Map.

In line with the Google Map’s mission “An experience designed to highlight what matters most to you with every search”, our improvements on its subway feature aim to optimize what matters most for subway commuters around the world.

As a globally-accessible app, our personal experience with Google Map is: Its public transportation feature is not satisfying and there is room for improvement. Therefore we want to contribute to its improvement.